Apartment Trends Magazine January 2017 | Page 8

FROM THE PRESIDENT

DEREK AVERY | LEGACY PARTNERS

Mark Sanborn to Speak at Education Conference

Over the course of my career , no book has had a greater influence in the way I look at driving extraordinary customer service than The Fred Factor by Mark Sanborn . Mark ’ s book tells the story of how he was influenced by his mail carrier while living in the Denver suburbs many years ago . The mail carrier ' s smile , engagement and overall attitude inspired Mark to write this book on customer service in order to inspire others to become " Freds " in their respective fields .

For many years now , every new employee I hire at Legacy Partners receives this book . That ' s how strongly I believe in Fred ' s story and Mark ' s message , and I ’ m pleased to announce that Mark Sanborn will be the Keynote Speaker at AAMD ' s Education Conference and Trade Show on May 24th .
The Keynote Luncheon at AAMD ' s annual Education Conference and Trade Show is always a highlight for my team , and I do my best to send as many people as possible to be inspired and recharged .
This year will be no different . I ' m bringing my team to learn from Mark because customer service is among the most important skills that we , as an industry , must master in order for us to continue to keep our residents happy and our apartment homes occupied .
In addition to Mark ' s inspiring talk , AAMD ' s Education Conference will feature engaging sessions led by industry experts and professional speakers - all designed around the theme for the show : " Team First : Elevate to Extraordinary ".
I am looking forward to this show and the potential it has to be a game changer for my team and our industry as we continue to develop new communities , welcome new residents to Denver and offer customer service that is second to none !
I encourage you to register your teams for the Education Conference to experience this extraordinary message which is perfect for all levels of your onsite and corporate teams ! Registration is open at www . aamdhq . org !

SAVE THE DATE WEDNESDAY , MAY 24 , 2017

TEAM FIRST !

ELEVATE TO EXTRAORDINARY

KEYNOTE SPEAKER :

MARK SANBORN

AUTHOR OF “ THE FRED FACTOR ”

2017 EDUCATION CONFERENCE & TRADE SHOW PRESENTING SPONSORS :

6 | TRENDS • JANUARY 2017 www . aamdhq . org