MEMBERSHIP PROFILE - 2012
The AORE membership is comprised of five different membership tiers, each of which represent a
valuable component of the outdoor recreation and education field and industry. Members can enter at
any tier level at any time, but often advance from the student level into one or more professional-level
tiers.
Student - These
members are
often mentored
by professionals
and associated
with the
organizational
membership
through their
school.
Professional - Pro
members are the
fastest-growing
membership tier.
These are individuals
working in the field as
guides, program
directors or other
employees. This tier is
highly diversified.
Associate - This
tier is for
members who
have retired from
the outdoor
industry, but wish
to stay connected
and informed.
Organizational - This
category is for
Universities, Military
organizations, Colleges
and other outdoor rec
organizations. AORE
offers these members
visibility, access to
information and
discounted student and
professional
memberships.
Vendor- Our vendor
members are actively
selling products or
services in the oudoor
industry. Membership
gives them visibility,
connection to our
members and
conference exhibition
discounts.
Membership
We sold 619 memberships in 2012
as of December 31st, which
reflects a 3.6% increase from 2011.
AORE Membership Distribution by
Type as of December 31, 2012
Vendor
9%
47% of AORE’s membership is
comprised of professional
members, a combination of
Organizational and Professional
members [Organizational
memberships include one
professional membership].
Student
43%
Associate
1%
Organizations
11%
Professional
36%
This chart represents AORE’s membership as of December 31, 2011 and what percentage of our
membership make up each tier. The above chart is based on data gathered from our current
membership as of December 31st, and is displayed with both the number and percentage of each
membership tier.
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