American Latino Magazine The Business of El Mariachi | Page 8
Garcia Mortuary & Family
Along with
Our Lady of Guadalupe Church
“I LOVE WHEN PEOPLE SMILE BACK AND SING ALONG”
ALM:
So how do you do that; how do
you get that big?
It took me about 4 months to recruit a few
people to get started. I had about 6 people,
which was enough, but to get a full rich sound
you need about 12 people.
Carlos:
You have to present your product, have self-respect, create a
professional brand and keep
perfecting your craft. It’s all
about quality and exposure. For
the first time we are actually
recording some of our music to
make available on CD or iTunes.
Social media is going to play a
big part in our growth.
ALM:
So how do you build a business? What advice
would you give to a young group that wants to
make money at this profession?
Carlos:
There is an old Mexican saying “hazlo con
hechos”. Anybody can get business cards but
you really need to know your craft; you have
to pay your dues.
May 10th, 2014
Think about it… when was the last time you
saw a Mariachi on the cover of a business
magazine. What American Latino Magazine
is doing for the Mariachi is invaluable. The
Mariachi world; especially an American
Latino Mariachi like myself, is proud to be
featured.
and videos at the speed of light with a click of
the mouse.
ALM:
Other than playing around the world, what’s
next for you?
Carlos:
You can go anywhere in the world and people
know the music. It is important for me to
keep the tradition of El Mariachi alive, but
in a more technical up to date way. So many
traditions are lost from generation to general.
When I am performing people think I’m from
Mexico but that is far from the truth. Yes I am
of Mexican decent but I was born right here in
Ventura County.
When was the last time you saw TicketMaster advertising a Mariachi concert on TV. It
is so expensive. If you know your craft and
network at local events, people will follow
your work. They’ll share your music photos,
“I am American Latino!”
Dance Gala & Dinner
®
500 N. Juanita Street, Oxnard, CA
Featuring Mariachi and Orchestra
For Tickets or Sponsorship Contact
Anna Zaragoza
805-216-9745
ROSE RAMIREZ
INDEPENDENT DESIGNER, #19274
805-509-1416
roseramirez.origamiowl.com
You deserve
Roberto Garcia
805-217-7054
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