AGC San Diego Construction Education & Safety Training Catalog 2015 July-December 2015 | Page 23
AGC San Diego Education & Safety Training Catalog July - December 2015
CONSTRUCTION EDUCATION
8
SEPT
INTRODUCTION TO SOCIAL MEDIA
Top reasons to take this course:
• Latest B2C Social Media marketing strategies using the major social networks
• How to create an effective B2B strategy for lead generation and using social CRM
• B2B and B2C strategies and tactics for creating a social media policy
• Techniques to increase productivity and reduce time spent in front of these tools and social networks
• How to create content with video, blogs, etc., to appeal to your customer demographic
• All the tools/techniques required for creating and implementing social media marketing campaigns
• How to implement social media marketing campaigns using a URL shortening service and integrate them
into your social analytics and CRM
• How to integrate your social media campaigns into existing marketing campaigns
• Social media ROI — how to measure track and monitor your efforts
MAXIMIZE YOUR BUSINESS & SALES POTENTIAL THROUGH TWITTER, FACEBOOK, YOUTUBE, LINKEDIN,
AND MORE
Even for seasoned marketing professionals – ѡ