Feature
Flooring
PIONEERS
67 YEARS
D
uring the month
of October
2015 Van Dyck
celebrated its
67th birthday.
While many
companies
will take time
to reflect on
their past
achievements and successes,
Van Dyck believe that it is
more important to focus on the
future, knowing that it is vital to
continue to build a company that
will last another 67 years.
The company has undergone a number of noteworthy changes over the past few years.
The old Van Dyck Carpets logo represented tradition with its recognisable shade of
blue and diamond shape. It represented a renowned brand, tried and tested over all
these years. A new logo, however, was launched four years ago to reflect Van Dyck’s
commitment to sustainability as well as a new strategic direction that it embarked
on. The new logo is bright green and the font and shape are more modern in order to
represent the energy and youthful spirit of the revitalised Van Dyck brand as well as the
new wave of modernisation taking place in the organisation. The word ‘carpets’ was
also dropped from the company’s name due to the fact that Van Dyck now offers a wide
variety of flooring products over and above carpets.
Read more here
Van Dyck’s
2015
Roadshow
making a
buzz. Read
all about it
here
64
africandesignmagazine.com
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