Feature:
Retail design
The multi-optional consumer today is picky, self-determined, excellently
informed and well embedded in their digital and communication networks.
To get their attention and loyalty, brands and retailers face a challenge.
A clever storyline, an attractive combination of sales channels, more
specialisation and services, curated retail space, a multi-sensory approach
at the point-of-sale, and a distinctive, unique market presence are on top of
their to-do’s. How do both small and big retailers face that challenge and
what do the best practices look like? Answers could be found at the annual
conference, Exploring Retail, held in Düsseldorf in June 2015.
By Susanne Weller.
MAPPING
THE FUTURE OF
RETAIL DESIGN
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africandesignmagazine.com