ADDNODE GROUP
Business area: Content Management
“MOGUL HAS BEEN A
PROACTIVE AND VERY
COOPERATIVE PARTNER.”
Timo Paulsson, Director Marketing
Platforms, Volvo Cars
A global digital partner
for Volvo Cars
When Volvo Cars sought a partner for the launch
of new websites in 70 markets, the choice fell
on Addnode Group’s subsidiary Mogul. With
solid experience and the right expertise, Mogul
showed major flexibility and became a strategic
partner for Volvo.
“Mogul had the right expertise and long experience with
Sitecore, which was a requirement from our side,” says Timo
Paulsson, Director Marketing Platforms, Volvo Cars. “We also
had a very good dialogue with Mogul during the decisionmaking process on which vendor we should choose.”
The goal for Volvo Cars has been to create a total integration
of all digital interfaces with customers, so that the distinction
between functions in computers, mobile devices and vehicles
would become more diffuse.
Mogul has also been assigned to develop new functions for
the platform.
“This includes our image gallery, which makes it possible
to view the cars from different perspectives,” Paulsson says.
“We will also be launching an application that simulates how
the instrument panel in the cars works and enables customers
to experience the interface.”
Volvo Cars has expressed great satisfaction with its
partnership with Mogul.
“The launch went very well,” Paulsson says. “Mogul has
been a proactive and very cooperative partner in this work.
They succeeded in delivering high quality to the various
markets and demonstrated the exact type of flexibility we
like to see in a strategic partner.”
Volvo Cars is a global brand with manufacturing in Sweden,
Belgium and China. The company is owned by the Chinese
company Zhejiang Geely Holding (Geely Holding) and sells
cars in the premium segment.
Mogul has been working since 2014 on implementing
Volvo Cars’ digital strategy worldwide.
Volvo Cars chose Mogul as its supplier in part because
of Mogul’s solid experience with the Sitecore website
platform. Initially the assignment involved taking over global
operation of the new platform. However, as a result of the
positive experience from the cooperation, the assignment
was expanded, giving Mogul responsibility for assisting all
of Volvo Cars’ markets in shifting over to the new platform.
The result of this work began to show in 2015, when the new
website was first launched in some 70 markets and more
than 30 languages.
NET SALES &
EBITA MARGIN
7%
SHARE OF NET SALES
4%
Net sales, SEK m
200
6.9
EBITA margin, %
6.5
6.1
0
100
-5
50
SHARE OF EBITA
BEFORE CENTRAL COSTS
10
5
1.3
150
-10
–9.4
0
2011
2012
2013
-15
2014
2015
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