ADDNODE GROUP Business area : Content Management
CONTENT MANAGEMENT
The Content Management business area creates digital IT solutions for web applications and e-commerce , and provides telecom , interactive voice response and customer service solutions . With focus on user-friendliness and major industrial knowledge , we help our customers communicate both externally and internally . The business area had sales of SEK 140 m in 2015 .
OFFERING
The business area offers digital solutions for websites , intranets and e-commerce , and provides telecom IT systems , such as automated interactive voice response systems and solutions for prioritising customer service . Deliveries to customers are made both as projects and as cloud services . The offering includes : > Prioritisation , administration , automation and efficiency improvement in digital and analogue customer service processes
> Strategic digital advice regarding identification and analysis of existing business processes
> Migration and adaptation of systems . Specialist expertise in Sitecore and EpiServer , among other applications > Adaptation and analysis of websites , such as through user tests and keyword optimisation > Concept , design and platform selection , and development of customised telephony and web solutions > Operation and administration .
MARKET
The business area ’ s home market is Sweden , but we also have customers in other countries , including Norway , Finland and Denmark .
CUSTOMERS
Our customers are mainly in Sweden , but also in the other Nordic countries , in banking and finance , real estate , logistics , telecom , manufacturing , services and the public sector .
Customers include BlueStep , Com Hem , DnB Norge , EasyJet , the Swedish Energy Agency , IKEA , the Swedish Chemicals Agency , the Royal Swedish Opera , the Swedish Government Offices , SBAB Bank , SKF , Stena , Transcom , TV4 , Viasat and Volvo Cars .
COMPETITIVE SCENARIO
The market is fragmented , with many different actors . Examples of companies with similar offerings include Knowit , HiQ , Connecta , Valtech and Creuna .
CONTENT MANAGEMENT IN BRIEF
Subsidiaries : Mogul and Voice Provider . Operations : Sweden and Serbia . Employees : Approximately 130 .
KEY FIGURES
NET SALES BY MARKET 2015
NET SALES BY TYPE OF REVENUE 2015
96 + 2 + 2 + M 62 + 33 + 3 + 2 + M
96 % Sweden 2 % Norway 2 % Other
62 % Services 33 % Support and maintenance 3 % Software 2 % Other
SEK M 2015 2014 2013
Net sales |
139.9 |
142.0 |
152.4 |
EBITA |
8.6 |
1.8 |
– 14.3 |
EBITA margin , % |
6.1 |
1.3 |
– 9.4 |
Operating profit |
7.4 |
0.3 |
– 16.9 |
Operating margin , % |
5.3 |
0.2 |
– 11.1 |
Average number of employees |
125 |
138 |
169 |
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