The institute has also revealed the visitors’ pro- Also according to 60% of the exhibitors, the
file: 59% are directors and managers, includ- major impact caused by the event’s latest ediing 34% with final decision-making power to tion was the chance to work on new contacts
complete purchases, and 44% with influence and networking. The remaining 40% highlight
in planning and recommending transactions consolidating the brand (22%), new businessto be made.
es (13%), and expanding sales (6%) as additional benefits. For 94% of the 2,613 exhibitor
The motivation of buyers (exhibitors) and brands from 60 countries, return on investsellers (visitors) consolidates the ABAV fair, ment was positive.
which has been held in the major inbound
and outbound tourist center of the continent Companies from all segments of the travel and
since last year, as the ideal stage to do global tourism trade interested in obtaining further
businesses.
information and ensure their participation
According to 60% of the visitors, the chance to in the next edition of ABAV – International
get to know and trade in market novelties is Tourism Expo, to be held from September 24
the key reason for participating in the event, to 28, 2014, can contact the event’s organizafollowed by networking (21%) and qualifica- tion at THE SITE:
tion (18%).
[email protected].