AboutUS By Hotspotorlando #29 | Page 86

74% of gathers 80% of the sales force of the counthe exhib- try, which is the world’s eighth largest econitors that omy. participated in According to the study, which has just been the 41st published by Observatório do Turismo, a ABAV - Tourism Fair of the Americas, held research center linked to the University of in Sao Paulo (Brazil) on the last year, said São Paulo (USP), the total financial volthat the event has generated new business ume generated by the fair to 2,613 exhibopportunities. itor brands ranged from US$73.8 million and US$120 million, considering the miConsidered the largest and most import- numum and maximum values that make ant travel trade fair in the Americas and up the analysis interval. The survey also the Southern Hemisphere, the event has shows that the 2013 edition, according to changed its name to 42nd ABAV - Inter- exhibitors, generated an average of US$97 national Tourism Expo. Save the date: Sep- million in businesses. tember 24th to 28th, in Sao Paulo. In 2013, the total financial volume generated by the fair to 2,613 exhibitor brands ranged from US$73.8 million and US$120 million, considering the minimum and maximum values that make up the analysis interval. Tourism expo in Brazil generates global businesses According to 74% of the exhibitors that participated in the 41st ABAV – Tourism Fair of the Americas, held in São Paulo (Brazil) by the Brazilian Association of Travel Agencies (ABAV Nacional) last year, the event has generated new business opportunities. ABAV Nacional