2015 MELBOURNE
FRINGE
ONLINE & SOCIAL MEDIA PRESENCE
FESTIVAL
35%
SNAPSHOT
71,287
Attendance at
Ticketed Events
$20.37
Avg Ticket Price
408
Festival Events
Performances &
Exhibition Sessions
Followers
Artists and Participants
335,494
Attendance at Fringe Hub
5,187 Independent Program
276 Creative Program
571 Artist Development
Participating
venues
$
15%
2,145
19,920
Followers
Followers
884,910 25,425
275
50,329
196
Followers
122%
77%
Attendance at free
and ticketed events
Melbourne Fringe
Produced Events
2,959
22,987 23,578
6,034
56
23%
186
Volunteers
Australian
Premieres
317
Website Views
Oct 2014 - Oct 2015
eNews subscribers
AUDIENCE EVALUATION
Victorian
Premieres
3,720
Number of volunteer
hours provided
OVERALL ECONOMIC IMPACT
$14,487,982
94%
92%
36%
52%
Audience
satisfaction
Of the audience
intend to return
to the Melbourne
Fringe in 2016
Of the audience
attended the
Festival for
the first time
this year
Attended in
2014 and one or
more previous
Festivals in the
past five year
MEDIA
VALUE
Total value of media coverage:
$14,734,812