only to see their ball slice or hook in the wrong direction because the sun was in their eyes ? Transitions Optical has heard this , too , and has developed lenses that can go from low-light to bright-light in seconds . so every swing is a perfect one .
“ We design products with patients in mind ,” says Director of Sales Catherine Rauscher , adding the general public is showing an increased awareness in the family of Transitions brands . As a result , she says golfers are looking for a particular eyewear experience that allows them to maintain their game in all lighting conditions . To hear Catherine share more information in an exclusive video click here .
“ People can start their round early in the morning and finish up around noon ,” she said . “ As they move around the course they are dealing with shade and sun .”
Working with well-known sport partners like Nike , Oakley and
Callaway has allowed Transitions Optical to offer a variety of adaptive sunwear options for golfers .
• Callaway ® NEOX ® Transitions ® sunglasses — Offered through Walman / Soderberg , using technology specifically designed for golfers , Callaway ® NEOX ® Transitions sunglasses counteract the problems encountered with typical non-prescription sunglasses , like distortion in both colour and object sight and decreased depth of field , delivering increased depth perception , better distance vision and superior clarity . NEOX lenses are the exclusive lenses of Callaway ® golf eyewear and are available in non-prescription through Callaway retail locations in Hyperlite , X Hot , Flier II and Ponto frame styles .
• Nike ® MAX Transitions ® sunglasses — Engineered for athletes , Nike Max Optics delivers an advanced , high-precision solution to the world of sport . Together with Transitions technology , these lenses adapt to different athletic environments and changing light conditions . Nike ® MAX Transitions ® sunglasses are available in the Show X2 and SQ frame styles .
• Oakley ® Transitions ® adaptive sunglasses — Oakley offers both prescription and non-prescription sunglasses . Available in multiple colours and frame styles , including the Fast Jacket , Flak Jacket , Half Jacket , Racing Jacket and Split Jacket , they all activate to darker , neutral tints to allow athletes to maintain peak performance .
Get Behind the Wheel In partner with Younger Optics , Transitions Optical has revolutionized the driving experience with its
OPTICAL PRISM DIGITAL SUPPLEMENT | JUNE 2013 9