Profile said adding patients are often overwhelmed by the ability to see clearly again . “ It ’ s something to see a patient ’ s reaction and listen to them say ‘ oh wow , I can see again ’.”
Living and working in an area of the country where there is a large population of seniors , the products quickly became a favourite of clients who discovered a new way to see the world around them .
“ There are a lot of seniors in the Niagara area and we always emphasize the importance of protecting the eyes from sun , which can cause cataracts ,” she said , adding the Transitions family of products is ideal for this type of protection .
Transitions Optical offers a wide variety of everyday products to choose from , such as Transitions lenses , Transitions ® Vantage™ lenses and Transitions ® XTRActive ® lenses , as well as a line of Transitions ® adaptive sunwear .
Hill-Campbell says she and her team at Personal Optical listen carefully to the concerns of their patients to discover what product will work best for them .
“ We learn about their hobbies and how they experience life inside and outside ,” she said . “ If you don ’ t listen , they are not going to be happy later . We take an old-fashioned way of doing things .”
She said the team also uses the various tools provided by Transitions Optical to help demonstrate the effectiveness of the eyewear . She says patients don ’ t always believe the glasses are photochromic lenses until they see the demonstration first hand .
Connecting With Family Transitions Optical is a family made up of not just employees , but also the countless opticians and industry members who help share the technology with their patients .
Hill-Campbell says the best way to connect with the Transitions Optical family has always been at Transitions Academy where people from all over the world come to share and learn .
This past year the team at Personal Optical was recognized for their years of service and partnering with the Transitions Optical family when Hill-Campbell was honored with the 2012 Transitions Eyecare Professional of the Year award for Canada .
She said the Academy has not only offered information on the Transitions family of products , but also how to improve your business overall .
“ They are teaching you how to enhance your sales . It ’ s not always about the product . They are helping you in the business , too ,” she said . “ It makes you feel like it ’ s a thank you for all your work .”
She added that once Transitions Academy is over , participants are eager to take what they have learned back to the office and put it into practice .
The support doesn ’ t stop after everyone gets home as members of the Transitions Optical sales , marketing and development teams offer ongoing support and education for all of their clients .
“ There is no excuse . They are always there for the opticians ,” she
“ It ’ s not just about passion , but making people see properly .”
Rachel Hill-Campbell
said . “ The resources are always available . My Transitions Optical representative checks in with me regarding POP , questions I might have and new education online .”
It is this ongoing support that Hill-Campbell says keeps both opticians and patients engaged and eagerly anticipating new products .
“ It ’ s an amazing family to work for and the Canadian team is definitely a family ,” she said . “ This is a product I believe in and have a passion for sharing . There is no other brand like it .” •
See our interview with Rachel at the Transitions Academy Awards – click here
OPTICAL PRISM DIGITAL SUPPLEMENT | JUNE 2013 19