Optical Prism June 2013 | Page 15

Transitions ® Family of Products Overview
Category
Transitions ® Everyday Adaptive Lenses When going from indoor to outdoor conditions , Transitions lenses help your eyes adjust to changing light better than they would on their own .
Transitions ® Adaptive Sunglasses Outdoor light changes and your sunglasses should too .
Product
Transitions ® VI lenses
Transitions ® XTRActive ® lenses
Transitions ® Vantage™ lenses
Transitions ® Drivewear ® sun lenses
Transitions ® adaptive sunglasses
Product Description
Full clarity indoors , just the right amount of tint outdoors
More activation for extra protection
Even crisper sharper vision outdoors , even in the brightest outdoor glare
Provide a superior driving experience
Change depending on the outdoor light conditions , to enhance vision during your favourite sports or outdoor activities
Product Features
• Begin to darken instantly as soon as you step outdoors
• Fastest to fade back to clear indoors
• Activation behind the windshield of a car
• Added protection against eye strain and eye fatigue
• Comfortable hint of tint indoors , to shield eyes from harsh light
• Darkest lens outdoors
• Only lens with variable polarization — a true technological breakthrough
• Polarization adjusts to match the level of outdoor glare , which can vary as the day progresses and conditions change
• Continuously adapt to reduce glare and optimize colour contrast
• Polarized to better manage ever-changing daytime light and weather conditions for a safer drive
• Reduce eye fatigue
• Colour optimized for various outdoor activities
• Increases contrast
• Improves distance and depth perception
• Reduces distracting glare outdoors
All Transitions ® lenses block 100 % of UVA and UVB rays .
For Who Patients :
• Interested in outdoor comfort provided by adaptive lenses but only if they can be fully clear indoors
Patients :
• Frequently both indoors and outdoors
• Light sensitive
• Concerned about eye health , eye strain and fatigue
Patients :
• Spending time outdoors
• Looking for superior vision
• Appreciative of vibrant visual experiences
• Interested in the latest technology
Patients :
• Frequently outdoors and behind the windshield of a car during the day
Patients :
• Interested in enhancing vision during sports or outdoor activities
Source : Transitions Optical Brand Audit Research , 2012 .
OPTICAL PRISM DIGITAL SUPPLEMENT | JUNE 2013 15