For allowing your readers to download the PDF version of your publication, follow these steps:
Note: It is assumed that you are in My Magazines.
Step1. Select the magazine you wish and click the Edit Settings button of your issue.
Step2. Check the Make this issue available for download as a PDF file box and click the SAVE AND CLOSE button.
Your readers will be able to download the PDF version of your magazine both from the Magazine Information page and from the Magazine Viewer.