By going with Joomag, the BBB was able to realize its vision and innovate with a new platform of communication.
For over 100 years, the Better Business Bureau (BBB) has been uniting people and businesses alike. The nonprofit strives to uphold honest business practices and resolve disputes by mediating between both parties. The BBB’s objectivity is its most famous quality, and it’s exactly why the organization is highly accredited today.
One of its branches serving Alaska, Oregon, and Western Washington was established in 1918. In 2014 alone, that branch was asked more than 5 million times to review over 264,000 different businesses and 120,000 charities.
The BBB emphasizes community by reaching out to its members through a monthly newsletter, Torch Talk. However, it was seeking new ways to better connect with its audience in an engaging online format.
The BBB enlisted the help of Joomag, the complete digital publishing platform that provides creation and distribution options for interactive publications.
Joomag’s platform supports an array of interactive media such as videos, audio, flash animations, photo galleries, and more. The BBB could create its own magazine by uploading a PDF file and enriching it with interactive elements like videos and hotspots.
To provide a seamless experience for Torch Talk readers, Joomag provided the BBB with branding capabilities. The latter was able to achieve brand consistency by displaying its logo throughout the digital publication.
For distributional purposes, Joomag’s CRM allowed the BBB to import its existing clients and deliver customized emails to them. Joomag’s built-in mailing service meant that the BBB could customize its emails and include the magazine in them for mass mailing purposes.
The BBB could now also acquire more information about its reader base, including viewership numbers and publication interactions thanks to Joomag’s comprehensive analytics.
Joomag isn’t just for new businesses dipping their toes into the waters of digital publishing. An established brand such as the BBB can easily transition to it, maintaining its current audience while also attracting new ones with the power of ample interactivity.