WIPP's myContracting Magazine April 2014 | Page 13

VIEW the AGENCY FORECAST HERE

Give Me 5: Sizing Your Market: The How and Why of Market Analysis

How much of your product/service does the government consume? Who in the government buys what you sell? How and when do they buy it? This webinar provides you with very specific information on how to find the information you need to build a government strategy including a concise checklist for success.

Course instructor: John Stanford, WIPP Government Relations

View Presentation Here

www.wipp.org

Give us your top three tips for a WOSB to win a contract at your agency.

We have four to share. Over the years, I have had the opportunity to ask thousands of successful federal small business contractors how they became successful and four responses are repeated over and over. They said that a) they did their homework and researched potential clients; b) understood the difference between various contract vehicles (like GSA schedules, FedBizOpps open market opportunities, and multiple award IDIQs); c) participated in networking; and d) understood the various facets of teaming. These characteristics apply to all small businesses, including WOSBs.

While you are at it, any mistakes you would like to mention?

Small businesses should always thoroughly research a target agency’s mission and potential needs, respond to RFPs in the way the format requested, and take the time to understand how various contract vehicles have differing potential participation strategies.

What do you like most about your job?

Helping identify small business contracting opportunities and the joy of seeing a small business win a contract and perform it successfully.

Federal law requires agencies to make available projections of contracting opportunities that small businesses may be able to perform through Agency Forecasts. While these forecasts are not guarantees, they are an excellent source for you to identify opportunities as early in the acquisition process as possible and enhance your opportunities to develop relationships with contracting officers. This issue of myContracting Magazine spotlights the U.S. Department of Homeland Security who purchases a wide variety of goods and services, and is highly committed to supporting small businesses.

To go to the Department of Homeland Security Forecast, follow THIS LINK, scroll to the bottom of the page, and click CONTINUE TO FORECAST. The agency forecast data is for planning purposes, is not a commitment to purchase,

and should only be used in helping you with your market analysis. For additional training on developing a marketing analysis, please log onto the webinar listed below found in the Give Me 5 curriculum under Milestone 4. Additional webinars are also available to assist you in targeting agencies. For more information, please contact Lin Stuart at [email protected].

Agency forecast