The Lion's Pride vol. 2 (Jun. 2014) | Page 84

77 factor when purchasing chicken at the supermarket. Over half the participants claimed to be aware of the current farming techniques. This information can lead to the conclusion that people know, but most of them are more concerned about their budget. The cheap price of the modified chickens are more appealing than the more humane rearing of the alternative techniques. Without the proper public outrage, there won’t be any change. People for the Ethical Treatment of Animals, or PETA, has created a vast campaign against factory farming. Their approach goes right over the concerns recently stated. Their approach is Vegan. PETA is known for protecting animals in the most radical way possible. Taking on “McCruelty”, they can’t seem to resist stirring the pot (PETA, 2013). As appealing as their current claim that veganism will make you skinnier, there is doubt that this will catch on. Veganism is a commitment that fundamentally changes the way that people eat, think, and shop. Not only does it eliminate the actual piece of meat, it eliminates any animal byproduct. This includes eggs, milk, wool, and all products that come from an animal. Most people who go vegan don’t stand by it. I have watched many of my colleagues and friends devote to veganism, usually as a guilt-