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factor when purchasing chicken at the supermarket. Over half
the participants claimed to be aware of the current farming
techniques. This information can lead to the conclusion that
people know, but most of them are more concerned about their
budget. The cheap price of the modified chickens are more
appealing than the more humane rearing of the alternative
techniques. Without the proper public outrage, there won’t be
any change.
People for the Ethical Treatment of Animals, or PETA, has
created a vast campaign against factory farming. Their
approach goes right over the concerns recently stated. Their
approach is Vegan. PETA is known for protecting animals in the
most radical way possible. Taking on “McCruelty”, they can’t
seem to resist stirring the pot (PETA, 2013). As appealing as
their current claim that veganism will make you skinnier, there
is doubt that this will catch on. Veganism is a commitment that
fundamentally changes the way that people eat, think, and
shop. Not only does it eliminate the actual piece of meat, it
eliminates any animal byproduct. This includes eggs, milk,
wool, and all products that come from an animal. Most people
who go vegan don’t stand by it. I have watched many of my
colleagues and friends devote to veganism, usually as a guilt-