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J/MC offers leadership, communications programs online
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The School of Journalism and Mass Communication is now offering two master of arts degree programs completely online.
The master’s in Strategic Leadership program is directed by Dr. Kimberly Young, an internationally renowned expert on Internet addiction. She heads the Center for Internet Addiction, based in Bradford, Pa.
The MSL is an accelerated, one-year, 33-credit online master’s program, or two-year part-time degree, that blends the latest leadership theory and practice with a strong foundation in communication skills required for the global marketplace.
“This isn’t just about convenience. Our online program is every bit as robust and engaging as our classroom experience,” said Dr. Pauline Hoffmann, dean of the school. “Our excellent faculty members have been specially trained to teach in the online environment. They will engage students in ways that aren’t possible in a face-to-face environment,” she said.
The Strategic Leadership program is designed for people possessing a bachelor’s degree and three or more years of significant work experience. Every student enrolled in the program will participate in a 360-degree assessment of their leadership dispositions and style, which will help them to understand their strengths and areas of opportunity for development.
The master’s in Integrated Marketing Communications, directed by Br. Basil Valente, O.F.M., has been offered for years in a classroom setting at St. Bonaventure, but now is also available in an online format.
“The IMC program has produced stellar graduates who are working at top advertising agencies and in the marketing departments of some of the world’s most recognized brands, such as Fisher Price and Godiva Chocolatier. Two graduates recently co-founded their own marketing agency, The Quilted Squirrel, in Hamburg, N.Y.,” said Br. Basil.
The online IMC program can be completed in two years, or as little as one year if students decide to take two classes at the same time. It can also be taken part time.
The 33-credit, two-year program integrates the management of all communications and marketing tools to build positive and lasting relationships with consumers and stakeholders on the local, regional, national and international levels.
St. Bonaventure is one of only a handful of schools in the United States that offers a graduate program in Integrated Marketing Communications.
IMC realigns communications efforts, not as single and separate entities such as advertising, public relations, direct marketing, digital and social media marketing, research methods and business writing, but as a strategic coordination of a variety of communication and marketing voices.
For more information about the Master’s in Strategic Leadership or the Master’s in Integrated Marketing Communications, contact the Office of Graduate Admissions at (716) 375-2021 or gradsch@ sbu.edu.
by Emily Sinsabaugh