shop talk in every issue
Red Door Portrait Photography
Susan pictured with a with a portrait of Jaycie.
jaycie’s closet
W
with owner, Susan Overstreet
hile many business owners plan their companies around ideas
alive, a reason to get out of bed every day and to love what I was doing.” The very next
and concepts, Susan Overstreet feels that Jaycie’s Closet found
day after the opening, Susan began to research clothing lines and reached out to
her. “On May 17, 2011, my life was forever changed. My 25-year-
contacts to make connections. “I did some ordering online, not really even knowing
old daughter, Jaycie, passed away after a seven-year battle with
what I was doing, and received clothing within a few days.” Shortly after traveling to
prescription pain pill addiction. After 18 months of being in the worst grief imaginable,
the Atlanta Apparel Mart, Susan expanded name of her business to Jaycie’s Closet:
I knew I had to get out of bed and do something.” One day, while going through clothes
A Unique Boutique.
in Jaycie’s closet, Susan had a vision of opening a boutique in memory of her daughter.
Although the business is two years old, it’s still a work in progress. “My goal thus far
“Jaycie had such a flair for fashion and had lots and lots of clothes, jewelry, handbags
is to keep on living one day at a time, putting one foot in front of the other, and to keep
and shoes.” There was no other name quite as perfect for the boutique.
on doing what I love – helping others feel good about themselves.” At Jaycie’s Closet,
Susan took some of Jaycie’s clothes (as well as some of her own) to her other
there are a wide variety of items including one-of-a-kind handmade necklaces, blanket
business, Desert Sun Tanning and Hair, selling the items as “used.” After six months,
scarves, Big Buddha handbags and multiple clothing lines. “While personally selecting
and selling out of everything, Susan visited the fashion market in Charlotte, North Car-
each item, I think, ‘Would Jaycie choose this? Would Jaycie love this?’ Currently, we
olina, with cash in hand to start Jaycie’s Closet as an accessory boutique. May 17, 2013,
carry Esley, Ark & Co, Piko by Tree People, NikiBiki leggings, Umgee, Macbeth Collection,
exactly two years after Jaycie’s passing, was the grand opening of Jaycie’s Closet.
2tee Couture, Thml, Fable, Flying Tomato, Ryu, Areve, Champayne & Strawberry, Vintage
“After a successful opening, my mind was just racing with bigger thoughts and I knew
Lorelai, Sweet Tea Jewels and Tweeds & Beads.” Susan is constantly in the hunt for new
I had to add clothing as well. I was so excited and felt such happiness… happiness
brands to place in the store. If you have a favorite brand or item not offered at Jaycie’s
that I had not known in two years. I had found a way to keep my daughter’s memory
32
DECEMBER 2015
Closet, she encourages you to let her know and she will try her best to get it.
SHEMAGAZINE.COM