THE 2007
Barcelona Manifesto
The Schibsted Editors Forum is a watchdog, guarding the
ideal principles of publishing within the Schibsted Media
Group. The Forum is based on the principles of The Tinius
Trust, securing the editorial independency and quality in
Schibsted publications.
The Forum consists of editors responsible for
Schibsted print and digital products, who share experiences and best practice and case studies in the world of
publishing.
The Forum also nominate an editor to take part in the
discussions within the Schibsted Board as an observer.
Since 2013, Torry Pedersen, the publisher of Verdens
Gang, has been appointed as the observer to the board for
a period of two years.
Schibsted Editors Forum was established in 2007 in
Barcelona, where editors representing all media
houses wrote The Barcelona Manifesto of Schibsted:
The Goal for Schibsted Editors’ Forum is to:
• Protect and strengthen the standards of quality
journalism within Schibsted
• Secure and develop editorial influence on decision
making within the company
• Defend journalistic and democratic values from
internal and external pressures
• Promote product development by sharing of
experiences and best practice within and outside
the group
• Foster a culture of journalistic creativity aiming at
constant innovation, product leadership and sound
financial returns
• Aim for the best possible journalism by understanding
the audience and their needs.
A Schibsted Editor:
• Should be appointed by the board
• Has a free and independent role
• Has the personal and total responsibility for the
content within the whole publication including
advertising.
Our Values
• The Schibsted Group builds on humanistic and
democratic values
• As editors we shall fully respect human rights and
equality
• We respect that creative ability within our editorial
staff is strengthened through integrity, a good working
environment and diversity
• We follow Schibsted’s guidelines to good editorial
leadership.
Our Activities
• We will take a leading role in understanding changes in
media usage
• We will apply our knowledge in developing traditional
and new media
• We will work constantly for improvement, developing
talent, entrepreneurship and leadership in our creative
organisations
• We will work for a solid financial business model in
order to secure quality journalism in the future
• We will act as a “watch dog”, guarding issues
regarding press, ethics, journalistic principles and
standards throughout the Schibsted Group
• We will protect editors from improper internal
and external pressure and conflicts that violate our
journalistic values.
110
Bernt Olufsen, President
Schibstedt Editors Forum