ISSUE 08 // FEBRUARY 2015
A MONTHLY
COMMENTARY ON
THE WORLD OF
PARTNERSHIPS
FROM OUR SPONSORSHIP TEAM
REPLAY
A look back at notable campaigns and
news items from the past month
PACESETTERS
We highlight two brands with differing
approaches to cricket sponsorship
SLICED
We look at six cricket partnerships from
around the globe
OUR THOUGHTS ON
The effect that the rise of T20 cricket has
had on commercial partners within cricket
AND FINALLY..
Two strange but true partnership stories
from the last month
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