PROINSTALLER.CO.UK
THE VOICE OF THE TRADE
ISSUE 90
SEPTEMBER 2020
FREE
10 More More Morley
Ian Short discusses
growth-on-growth, plus
his daily routine.
16 Life On The Edge
How Edgetech took the
Victorian spacer bar and
made it super.
30 Get Loaded
Bond It’s David Moore
addresses the problem of
sealant cartridges.
33 Night & Day
The game-changing
aluminium Eclipse from
Conservatory Outlet.
42 A Fighting Chance
Maximise efficiency to
minimise loss of business
opportunity.
ONLY ONE THIRD OF
TRADES THINK THE
INDUSTRY HAS A
GOOD REPUTATION
So, what does this mean in a turbulent market?
Installers and local
contractors rely on their
good reputation to secure
work, and the current
uncertainty in the market
has made this all the
more important. However
despite this, only one third
of trades think the industry
has a positive reputation.
The finding comes from
a new survey by Dakea, a
leading manufacturer of
high-quality, affordable
roof windows that are built
for the trade. 500 roofers,
installers and local contractors
around the country
were questioned about
the impact that cheap, low
quality construction work
was having on the perception
of the sector.
41 per cent of those
surveyed admitted that they
have struggled to retain clients
due to price undercutting
by “cowboy builders”.
This creates a number of
difficult hurdles for installers
to overcome, which are
only being exacerbated
by the current turbulent
market.
In addition, 63 per cent
of all installers and local
contractors believe that
customers prioritise cost
over a better standard of
work quality and customer
experience leading to
an increasing number of
disappointed customers
with the final result of their
work.
Across the UK, it was
builders in the East Midlands
who felt the most
threatened by reputational
damage (46%) and
the survey identified that
respondents in Wales (45%)
are struggling the most to
retain clients against cheaper
competitors.
Undertaken as part of
Dakea’s ‘Trade Matters’
campaign, the survey aims
to provide support to the
industry where it is needed
most, in order to help the
everyday life and business
of roof window installers
in the UK. To help manage
business reputation
concerns, Dakea has put
together a selection of free
guides and tools which are
available to download from
www.tradematters.co.uk.
This collection includes
content designed to identify
the suppliers that will
put installers in the best
light as well as a customer
feedback form and “recommend
a friend” flyer to
help spread the word and
encourage referrals.
Story continues on page 2
NOW IS THE TIME TO BOOST YOUR SALES WITH
THE AWARD WINNING
NEW
CUSTOMER
10%
DISCOUNT*
QUOTE REF:
PR-K01
Call: 01642 610799 | www.madefortrade.co
* Discount applies to new trade customers and first, single item purchase only of the Korniche Roof Lantern.
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