Pro Installer April 2023 - Issue 121

PROINSTALLER . CO . UK THE VOICE OF THE TRADE
ISSUE 121 APRIL 2023

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08 Look smart
Integral blind system opens up even more scope for installers .
19 All new old
High-end heritage performs like a premium product .
27 By the book
New brochure displays universal approach to customer focus .
44 Up and over
Fabricator / fitter communication vital to cross and upsell .
57 Time to thrive
Which trades truly have the skills to pay the bills ?

FASTER TO FIT :

B2B TAKES ON NEW MEANING

North East-based firm set for charity fundraising ride en-route to May ’ s industry exhibition
For a business titled as ‘ Made for Trade ’ - selling market-leading fenestration products direct to business trade partners and installers - use of the term ‘ B2B ’ is suitably commonplace . In May 2023 however , ‘ B2B ’ will take on a new meaning altogether for MFT , as two staff are set to make the journey from Billingham to Birmingham by pedal power alone , all in support of Cancer Research UK .
Dubbed ‘ FASTER 2 FIT ’, the Billingham to Birmingham trek will see Made for Trade Operations Director Chris Wann and Business Development Manager Leigh Greenwood partner up to ride from a start line at MFT ’ s Northeastern HQ to the National Exhibition Centre in the West Midlands on Monday 22nd May .
Setting off at dawn with the aim of approaching their destination by 5pm on the same day , the pair will arrive just in time for the opening of FIT Show 2023 at the Birmingham NEC the next morning , on Tuesday 23rd May . The 200-mile ordeal will certainly test the FIT-ness of the MFT staff , and the time pressure is on to complete the journey before set-up doors close on the Monday evening , since the two bikes are set to form an intrinsic part of the MFT display .
Continues on page 02

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