Multi-Unit Franchisee Magazine Issue IV, 2015 | Page 42

D OM I N A T O R S
“I look for individuals who are
looking to make a long-term career in my company
and want to move up the company ladder.”
MANAGEMENT
Business philosophy: Treat your staff like family. Take care of them and
they will take care of you.
Management method or style: I like to be hands-on but give autonomy
to my higher staff.
Greatest challenge: Always finding good staff for our restaurants.
How do others describe you? Caring, to the point, critical, and demanding the best of others.
One thing I’m looking to do better: Delegating some of my own tasks
to free up my time for other things.
How I give my team room to innovate and experiment: I encourage them to bring ideas to the table and create solutions to solve problems.
How close are you to operations? When I started, I was heavily
involved in day-to-day operations. Now, thankfully, I have a great team that
manages daily operations.
What are the two most important things you rely on from your
franchisor? Protection of my trade area and advertising support. Subway is
one of the best franchisors to work with. We are still new with Wing Zone, but
they are dedicated to growth and this is important to us.

What I need from vendors: Product that is on time and fresh.
Have you changed your marketing strategy in response to the
economy? How? We haven’t really; just using new technologies that didn’t
exist when we started.
How is social media affecting your business? It plays a tremendous
role in advertising. Today’s Millennials are all about social media. It’s the quickest way to advertise.
How do you hire and fire? In hiring, I look for individuals who are looking to make a long-term career in my company and want to move up the company ladder. We only work with those who are passionate about growth and
helping grow Subway and Wing Zone.
How do you train and retain? I don’t handle the training. We retain by
taking good care of our employees who work hard for us every day.
How do you deal with problem employees? I give my staff three
strikes—a fourth and they are out. I have learned that if an individual’s values
do not match the company’s values, then they don’t last long.
Fastest way into my doghouse: Tardiness.

BOTTOM LINE
Annual revenue: NA.
2016 goals: To expand and develop more units
with Wing Zone. It is a hot, u