Manchester Magazine Spring 2014 | Page 27

MU | F e a t u r e s M anchester University athletics are an integral part of campus life, and our 400 studentathletes are an important part of the University community. They are Spartans all, and several years ago they got their most high-profile fan in mascot Spartacus. Recently, Manchester adopted a new brand strategy, most importantly, the change to University. It’s time to look again at the Spartan brand, including the mascot. Over the past academic year, the Spartan brand identity h