ISSUE 11 // MAY 2015
A MONTHLY
COMMENTARY ON
THE WORLD OF
PARTNERSHIPS
FROM OUR SPONSORSHIP TEAM
REPLAY
A look back at notable campaigns and
news items from the past month
PACESETTERS
An analysis of how the rise of customer
advocacy has affected brand partnerships
SLICED
A cross section of our favourite
partnerships with a focus on CSR
OUR THOUGHTS ON
Some contenders for the Premier League’s
new title sponsor using our Sponsor DNA
AND FINALLY..
Two ‘strange but true’ partnership stories
from the last month
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