IP Television 10.1 2014 | Page 18

ip coverstory_cover story 07/03/2014 08:34 Page 4 “One of the primary goals of standards is certainly to enable interoperability.” David Leporini, Viaccess-Orca mechanisms.” “Today, the biggest consumers of those streaming formats are Google with Android, YouTube, and Chrome, and Apple with iOS and iTunes. Google is moving towards MPEGDASH and Apple is still using HLS. As long as Apple doesn’t switch to MPEG-DASH, those two standards will continue to exist in parallel. There are other standards like Microsoft Smooth Streaming that are very popular among OTT TV operators, but I believe that they will eventually switch to MPEG-DASH,” he says. Alcatel-Lucent’s Robinson advises that the Digital Living Network Alliance (DLNA) has come up with a set of standards to support inhome streaming of pictures, music and video that can help with the device fragmentation issue. “With the Commercial Video Profile 2 (CVP2) standard, a pay-TV operator can deliver premium video to multiple devices in the home. By specifying the use of HTML5, CVP2 ensures that operators ca n extend a consistent and compelling user experience across all device types. The improved processing power in Smart TVs will enable operators to offer compelling HTML5-based user experiences.” SIMPLIFIED. According to Robinson, the industry is moving towards a simplified method of video delivery, dominated by HTTP based Adaptive Streaming over IP. “The move to HTTP Video removes the need for complex and expensive video handling and manipulation in the operator’s network, leveraging native capabilities of IP-connected devices to display video and render complex user interfaces; standardisation efforts need to shift accordingly,” he declares. Looking ahead, he believes MPEG-Dash will become the dominant adaptive bitrate streaming format for smart TVs, PCs, smartphones and tablets as it’s already been backed by the consumer electronics industry and big web players such as Adobe. “However, in the meantime, additional intelligence in the CDN such as that found in Alcatel-Lucent Velocix EVE solution can repackage content ‘on the fly’ at the edge of the network based on the device used.” Nouvel suggests the industry is probably heading to a cohabitation between MPEGDASH iso profile (replacing MSS and HDS) and HLS from Apple, that is already widely implemented as a de facto standard. “Multiplying the number of formats means multiplying the storage space or the processing requirements to switch from one format to the other. Most systems are now able to support different types of formats,” she notes. DOMINANT. Dale says that within ‘over the web’ distribution, many video streaming formats have come and gone. “Today we are at the point where HTTP-based streaming has become the dominant protocol. The particular flavour of HTTP streaming (MPEG-DASH, HDS or HLS) is not of much concern on the network service level, and it’s unlikely that this will change anytime soon. This is especially true where monetisation becomes interdependent on delivery protocols. For example, we have recently seen the emergence of per-user ad stitching. It’s unlikely that traditional digital telco broadcast standards would easily interoperate STANDARDS BODIES The Advanced Television Systems Committee is an international, non-profit organisation developing voluntary standards for digital television. The ATSC member organisations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. Specifically, ATSC is working to coordinate television standards among different communications media focusing on digital television, interactive systems, and broadband multimedia communications. 18 IP television Broadband Forum, a nonprofit industry organisation, is focused on engineering smarter and faster broadband connections. Its work defines best practices for global networks, enables service and content delivery, establishes technology migration strategies, engineers critical device and service management tools, and is key to redefining broadband. In order to achieve the vision of digital interoperability in the home, DLNA has published a common set of industry design guidelines that allow manufacturers to participate in a growing marketplace of networked devices, leading to more innovation, simplicity and value for consumers. The Digital TV Group (DTG) is the focal point of the UK’s digital TV industry. The Group, a not-for-profit membership organisation, brings the industry together to enable the successful delivery and evolution of digital TV and associated technologies. The DTG publishes and maintains the technical specification for the UK’s Freeview and Freeview HD platforms and Connected TV (the D-Book) and runs the digital television industry’s test centre DTG Testing.. The Digital Video Broadcasting Project (DVB) is an industry-led consortium of over 200 broadcasters, manufacturers, network operators, software developers, regulators and others from around the world committed to designing open interoperable technical standards for the global delivery of digital media and broadcast services. The European Broadcasting Union is the world’s foremost alliance of public service media organisations, with 72 Active Members and 35 Associate Members in 77 countries across Europe and beyond. ETSI, the European Telecommunications Standards Institute,