ICONIC Jun 2014 | Page 15

nickel for every time I was called the N-word, I would be living very large”. But he conveys that it was the same for most black kids who he was raised with in his neighborhood. He learned to not only deal with those situations with tolerance, but to somehow figure out a way to work his way into a system that was set up to keep him on the outside, by people who didn’t look like him. Parker’s coached college and professional football for nearly a quarter of a century, but reach a point in his life where it was no longer the highlight of his drive. He decided to change his life after a career where he was constantly in the public eye. “I spent most of my professional life in a fish bowl, but it taught me how to not only handle the public, but also understand the real power players in corporate and legislative circles.” He went through a divorce, moved back to St. Louis, continued his radio and television broadcasting career, and slowly began to redevelop his relationships in the area. He has often been aligned with other power players in the area such as David Steward (World Wide Technology), Michael Holmes (RX Outreach), and David Kemper (Commerce Bank), and the contact list in his cell phone reads as a virtual “who’s who” of the Gateway city. “If I am mentioned in the same sentences as those individuals, I am honored, but I don’t consider myself in the same category as them” stated Parker Parker’s appearance and demeanor are at first, low-key publicly, but his client list isn’t. He latest business venture is Parker Public Relations (1221 Locust Ave. Suite 703), a boutique PR firm that designs tailor made PR campaigns for individuals, companies and charitable organizations. He has organized PR campaigns for doctors, bars and restaurants, political candidates, and charities of all sorts. He recently worked one night with Alive Magazine Editor, Elizabeth Tucker as “the voice” for St. Louis Fashion Week at the Union Station Hotel. “Elizabeth and I always joke about how much she likes my voice, and it is always a treat to do anything with Alive” said Parker. Also, he ICONICRADIO.COM 14