Hult Magazine Issue 2 | Page 11

ALUMNI ELECTIVES Which One Did You Choose? Hult London—22 Electives Hult Dubai—15 Electives Hult Shanghai—14 Electives Strategic Brand Management Islamic Finance High Performance Innovation A brand is a uniquely-identified promise of value which can develop into a relationship that consistently and competitively satisfies the desires of its stakeholders. A brand, therefore, is not just a fancy logo or a catchy slogan. It should stand for the core values that the customer will associate with that brand, so that they perceive added value over and above what the product or service actually does. The course will examine, amongst other aspects, the concepts of brand asset management, brand equity, brand value and, of course, managing brands strategically to optimize long-term value for the organization. This course offers comprehensive and practical exposure to the growing world of Islamic finance. Taught by 1979 alum, Dr. Omar Fisher, the course will cover Islamic capital markets and sukuk (Islamic bonds) structuring and issuance with the adoption of practical examples. Throughout the course similarities and differences between Islamic and conventional finance will be addressed and contextualized highlighting their impact on the financial industry, markets, and economic development. This course will cover the definition of innovation, the barriers and enablers for making innovation real in companies, the core principles for innovation management (platforms, portfolios, partners, pipelines, concepts, and culture), and how innovation management is being applied by fast-followers and companies in commodity industries. This course is also taught by a 2009 Hult alum, Samuel Freeman, who is also a Senior Manager at the Center for Innovation, Excellence, and Leadership or IXL Center. Faculty: Dr. Omar Fisher (Professor of Finance) PhD, Universiti Islam Antarabangsa Malaysia Faculty: Samuel Freeman (Professor of Consulting and Innovation) MBA, Hult International Business School Faculty: Wahyd Vannoni (Professo ȁ