Fort Worth Business Press, June 2, 2014 Vol. 26, No. 23 | Page 12

12 FOCUS: ADVERTISING & PUBLIC RELATIONS Power packaging Fort Worth ad agency Immotion Studios builds a better brand n Betty Dillard L [email protected] indsey Hurr asks a lot of whys. As vice president of Immotion Studios, an award-winning national brand development and advertising agency based in Fort Worth, she’s more interested in why a business does what it does instead of what it does. “Why does a business start up and why does it stay in business?” she asked. “When we know the why, then we ask ‘how can we help?’ We translate why into a brand.” Hurr knows more than a few things about the hows and whys of brands. She’s one of only a handful of certified brand strategists in the United States and the only one in Texas. photo by alyson peyton perkins Lindsey Hurr completed advanced coursework through the Brand Establishment, a leading national network of small- to mid-sized ad and PR/marketing agencies, leading to the mastery of brand development. Hurr completed advanced coursework Immotion began in 1995 as the creative through the Brand Establishment, a leading department of Marketing Management Inc. national network of small- to mid-sized ad (or MMI, hence IMMotion), a business and PR/marketing agencies, leading to the founded in 1966 by the late Herb Pease mastery of brand development. Sr. and still owned and operated by the Since graduating in 1998 Pease family. Herb Pease Jr. is with a marketing degree from MMI’s chief executive officer. It’s about Texas Christian University MMI provides private-label (where her daughter has services to the food and retail growing a followed in her footsteps as a industries, including retail brand and cheerleader), Hurr has helped marketing and merchandising, clients find their why, develop growing its brand development, consumer their brands and integrate research, quality assurance marketing plans that are value. That’s testing, consumer response, consistent with their brand inventory management, who we are. advertising and package strategy and positioning. Combining strategy with design. – Lindsey Hurr, vice presicreativity, Hurr and her team Immotion Studios is a dent, Immotion Studios produce awareness and profits wholly owned subsidiary of for clients. MMI, as is Consumer Science, “My passion is more on the brand a research and quality assurance laboratory. architecture and brand development side,” Customized research products include Hurr said. “It’s about growing a brand and growing its value. That’s who we are.” See immotion u next page