Fort Worth Business Press, June 2, 2014 Vol. 26, No. 23 | Page 12
12
FOCUS: ADVERTISING & PUBLIC RELATIONS
Power packaging
Fort Worth ad agency Immotion Studios builds a better brand
n Betty Dillard
L
[email protected]
indsey Hurr asks a lot of whys.
As vice president of Immotion
Studios,
an
award-winning
national brand development and
advertising agency based in Fort Worth,
she’s more interested in why a business
does what it does instead of what it does.
“Why does a business start up and
why does it stay in business?” she
asked. “When we know the why, then
we ask ‘how can we help?’ We translate
why into a brand.”
Hurr knows more than a few things
about the hows and whys of brands.
She’s one of only a handful of certified
brand strategists in the United States
and the only one in Texas.
photo by alyson peyton perkins
Lindsey Hurr completed advanced coursework through
the Brand Establishment, a
leading national network of
small- to mid-sized ad and
PR/marketing agencies,
leading to the mastery of
brand development.
Hurr completed advanced coursework
Immotion began in 1995 as the creative
through the Brand Establishment, a leading
department of Marketing Management Inc.
national network of small- to mid-sized ad
(or MMI, hence IMMotion), a business
and PR/marketing agencies, leading to the
founded in 1966 by the late Herb Pease
mastery of brand development.
Sr. and still owned and operated by the
Since graduating in 1998
Pease family. Herb Pease Jr. is
with a marketing degree from
MMI’s chief executive officer.
It’s about
Texas Christian University
MMI provides private-label
(where her daughter has
services to the food and retail
growing a
followed in her footsteps as a
industries, including retail
brand and
cheerleader), Hurr has helped
marketing and merchandising,
clients find their why, develop
growing its brand development, consumer
their brands and integrate
research, quality assurance
marketing plans that are value. That’s testing, consumer response,
consistent with their brand
inventory
management,
who we are. advertising and package
strategy and positioning.
Combining strategy with
design.
– Lindsey Hurr, vice presicreativity, Hurr and her team
Immotion Studios is a
dent, Immotion Studios
produce awareness and profits
wholly owned subsidiary of
for clients.
MMI, as is Consumer Science,
“My passion is more on the brand
a research and quality assurance laboratory.
architecture and brand development side,”
Customized research products include
Hurr said. “It’s about growing a brand and
growing its value. That’s who we are.”
See immotion u next page