Digital Marketing Predictions in 2017
It is true that there are lots of things to look forward to in this year of 2017 especially when we are discussing
the digital marketing and its changes. In general, the industry is now in big shift with the insight’s team on
the forefront. So, if you are among the actors in this industry, you may want to learn the top predictions in
this year.
Everyone Questions Authenticity
A few years ago, fame always comes with influence so many companies use celebrity-based branding to
boost their products selling. But now, not every frame comes with influence. A lot of people have already
been able to select the right products for them based on benefits.
Influencer Marketing Rule
This year and in few years ahead, influencer is and will be a core competency in building practices to drive
the growth and revenue. So, the winning is on the hands of the agencies who have used and built practices
around the so called influencer marketing.
Accessible Marketing Technology
Here is another true prediction in 2017. The existing marketing technology will be more accessible to both
small and big companies. However, the smaller companies need more efficient ways to reach the right and
targeted customers to steal them away from the big established companies. In this situation, those
companies will do more efforts in order to reduce strain on human resource. But they will do this without
having to squeeze their highest ROI or strain their marketing budget.
Audience is More Important than Influencer
In 2017, the application of natural traditional marketing strategy will be demonstrated by audience that
targets in influencer marketing. Instead of choosing influencers that are similar to target customers, the
marketers need to build marketing campaign that is based on the influencers’ performance data and
audience.
All those tops are necessary for effective and productive marketing in this changing digital world.
Stucel – Digital Agency Jakarta