S P OT LI G H T
FIRST
THINGS
FIRST
Changing the Face of
Healthcare From Within
According to the United States Administration on
Aging, our elderly population is rapidly growing
—nearly 44.7 million people were aged 65 and
older as of 2013—up from 43.1 million people
in 2012. Given this trend, astute players within
the health care industry must shift to meet the
need of potential patients with an offering of
health care services catered to their needs. One
company that’s ahead of the trend is CareFinders
Total Care. With an eye on growth and concern
for the quality of patient care, this emergent
company has created an internal culture that’s
committed to improving the field of home health
care—and the entire health industry. That culture,
which originates directly from the top of the
ogranization, is focused on meeting the varied
needs of its patients. Even while pursuing lofty
business goals and a big vision, this down-toearth company knows how to put people first.
CONNECT CULTURE WINTER 2016 // SNB.COM | 11