EDUCATION
A New Kind of Literacy
Each day, students are bombarded with
hundreds of images. Television, ?lms,
video games and the Internet are all part
of the multi-media culture in which we
live. In a time when political campaigns
are waged through 30-second commercial
spots and wars are fought in “real-time”
on television, students need to be taught
to “read” and “write” in the language of
images and sound, just as they’ve been
taught to “read” and “write” printed
communications.
In the last 40 years, the ?eld of media
literacy education has emerged to organize
and promote the importance of teaching
the critical and creative thinking skills
necessary to sort through these images
with an eye to viewpoint and the overall
goal of message. Students are exposed to
more images in one day than their greatgrandparents were in a year. The ability
to sort through constructed images and
sound bites with awareness for message
and agenda is a skill that grows more
necessary with each passing year. Still
images, such as photographs or paintings,
are a perfect starting point for the
introduction of these concepts.
As part of the Museum’s new Media
Literacy Curriculum, a visual literacy
educators kit inspired by the upcoming
exhibition Who Shot Rock & Roll has been
created for use in middle and high school
classrooms. This Educators Kit was
developed for the Museum by awardwinning media literacy specialist Frank
Baker and can be used to teach media
literacy concepts with any exhibition
featuring photographs or paintings.
The kit includes suggested resources for
teachers and classroom activities designed
to complement the Who Shot Rock & Roll
school tour and studio program and are
available as free downloadable PDFs on
our website.
For more information about the new visual
literacy educators kit or on the Museum’s
school tour and studio programs, visit our
website at columbiamuseum.org or call
803.343.2186.
Special Group Packages
Are you looking for a fun and different
luncheon or afternoon activity for your
group? The Museum now offers two new
tour experiences designed for groups of up
to 30.
Book the Tour du Jour package and your
group will enjoy a deluxe boxed lunch
or buffet, both with a private tour of the
featured exhibition.
The Wine & Cheese tour package begins
with a private tour of the featured exhibition
or selections from the Museum’s collection
and ends with wine and cheese in one of the
Museum’s private event rooms.
These packages are perfect for book clubs,
garden clubs, or to celebrate a special
occasion.
Overnight Adventures!
Back by popular demand, it’s the overnight
adventure at the Columbia Museum of
Art! Sleep under the mystical ?re of the
Chihuly, enjoy a night of cool ?lms (Yellow
Submarine and The Point), experience a
magical mystery tour through the galleries,
show us your skills as you compete with
other campers in a till-the-death Guitar
Heroes competition played out on the big
screen, create late-night art in the studios
and end the evening with a “camp?re” sing
along. Rock Around the Clock: An Overnight
Adventure! will take place on Friday,
March 25.
$45 per person / $30 per person Kids
Plus! membership and above (limit 3
children per adult) ages 6 – 13. (Tents, air
mattresses, breakfast provided) To register,
visit columbiamuseum.org.
Tour du Jour package:
•
Box Lunch Special includes two wraps,
salad, dessert, and beverage. $20 per
person
•
Buffet Lunch Special includes hot entrée,
two sides, dessert, and beverage. $30 per
person
Wine & Cheese package:
•
$12 per person
Price includes group admission
To book a tour package, or for more
information, please call 803.343.2209.
columbiamuseum.org
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