Marketing
The 2010 Winter Olympics logo was unveiled on April 23, 2005, and is named Ilanaaq the Inunnguaq. Ilanaaq is the Inuktitut word for friend. The logo is based on the Inukshuk (stone landmark or cairn) built for the Northwest Territories Pavilion at Expo 86 and donated to the City of Vancouver after the event. It is now used as a landmark on English Bay Beach.
The mascots for the 2010 Winter Olympic and Paralympic Games were introduced on November 27, 2007. Inspired by traditional First Nations creatures, the mascots include:
* Miga — A mythical sea bear, part orca and part kermode bear.
* Quatchi — A sasquatch, who wears boots and earmuffs.
* Sumi — An animal guardian spirit who wears the hat of the orca whale, flies with the wings of the mighty Thunderbird and runs on the strong furry legs of the black bear.
* Mukmuk — A Vancouver Island marmot.
Miga and Quatchi are mascots for the Olympic Games, while Sumi is the mascot for the Paralympic Games. Mukmuk is considered a sidekick, not a full mascot.
The Royal Canadian Mint is producing a series of commemorative coins celebrating the 2010 games, and in partnership with CTV is also allowing users to
vote on the Top 10 Canadian Olympic Winter Moments; where designs honoring the top three will be added to the series of coins.
Vancouver 2010 is a video game modeled after the Olympic Games in Vancouver. It was released on January 12, 2010 to promote the upcoming Olympics Games.
Media coverage
Vancouver 2010 will be broadcast worldwide by a number of television broadcasters. As rights for the 2010 games have been packaged with those for the 2012 Summer Olympics, broadcasters will be largely identical for both events.
The host broadcaster will be Olympic Broadcasting Services Vancouver, a subsidiary of the IOC's new in-house broadcasting unit Olympic Broadcasting Services. The 2010 Olympics marks the first games where the host broadcasting facilities will be provided solely by OBS. The executive director of Olympic Broadcasting Services Vancouver is Nancy Lee, a former producer and executive for CBC Sports.
In Canada, the games will be the first Olympic Games broadcast by a new consortium led by CTVglobemedia and Rogers Media, displacing previous broadcaster CBC Sports. Main English-language coverage will be shown on the CTV Television Network, while supplementary programming will be mainly shown on TSN and Rogers Sportsnet.[2
In the United States, Associated Press (AP) plans to send 120 reporters, photographers, editors and videographers to cover the games on behalf of the country's news media.[22] The cost of their Olympics coverage has prompted AP to make a "real departure for the wire service's online coverage. Rather than simply providing content, it is partnering with more than 900 newspapers and broadcasters who will split the ad revenue generated from an AP-produced multi-media package of video, photos, statistics, stories and a daily Webcast."[22] AP's coverage includes a microsite with web widgets facilitating integration with social networking and bookmarking services.