Business News Chelsea FC | Page 7

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arms of the Metropolitan Borough of Chelsea with the "lion rampant regardant" taken from the arms of then club president Viscount Chelsea and the staff from the Abbots of Westminster, former Lords of the Manor of Chelsea. It also featured three red roses, to represent England, and two footballs. This was the first club badge to appear on shirts, since the policy of putting the crest on the shirts was only adopted in the early 1960s.

In 1986, with Ken Bates now owner of the club, Chelsea's crest was changed again as part of another attempt to modernise and to capitalise on new marketing opportunities. The new badge featured a more naturalistic non-heraldic lion, yellow and not blue, standing over the C.F.C. initials. It lasted for the next 19 years, with some modifications such as the use of different colours. With new ownership, and the club's centenary approaching, combined with demands from fans for the club's traditional badge to be restored, it was decided that the crest should be changed again in 2004. The new crest was officially adopted for the start of the 2005–06 season and marks a return to the older design of the blue heraldic lion holding a staff. As with previous crests, this one has appeared in various colours, including white and gold.



Colours

Chelsea have always worn blue shirts, although they initially adopted a lighter shade than the current version, and unlike today wore white shorts and dark

blue socks. The lighter blue was taken from the racing colours of then club president, Earl Cadogan. The light blue shirts were short-lived, however, and replaced by a royal blue version in around 1912. When Tommy Docherty became manager in the early 1960s he changed the kit again, adding blue shorts (which have remained ever since) and white socks, believing it made the club's colours more distinctive, since no other major side used that combination; this kit was first worn during the 1964–65 season.

Chelsea's traditional away colours are all yellow or all white with blue trim, but, as with most teams, they have had some more unusual ones. The first away strip consisted of black and white stripes and for one game in the 1960s the team wore Inter Milan-style blue and black stripes, again at Docherty's