Asia-Pacific Broadcasting (APB) July 2016 • Volume 33, Issue 6
NEWS & VIEWS
July 2016
WATCH OUT
FOR IT IN
7
OCTOBER
2016
Stay ahead of the niche, not the mass market
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NEWS & VIEWS
6
WORLD IN BRIEF
Mediacorp adopts HbbTV
SINGAPORE – Mediacorp has
launched the Toggle Red Button
for its OTT Toggle service. Based
on HbbTV, this brings together
live broadcast TV and Toggle’s VoD
services into a single environment.
Mediacorp is said to be the first
broadcaster in South-east Asia to
deploy HbbTV technology, which
rides on its DVB-T2 network.
Global IP traffic to rise
threefold by 2020
SAN FRANCISCO – By 2020,
global IP traffic will reach 2.3ZB
per year, or 194EB per month,
according to a new report from
Cisco. Global IP traffic will increase
nearly threefold over the next five
years, and will have increased
nearly 100-fold from 2005 to
2020. Overall, IP traffic will grow at
a CAGR of 22% from 2015 to 2020.
Global satellite revenues
grow despite challenges
WASHINGTON – While the world
economy remains sluggish, the
Satellite Industry Association (SIA)
reported world satellite industry
revenues grew at 3% in 2015.
Globally, 2015 revenues for the industry totalled US$208 billion, up
from about $203 billion in 2014.
Growth was led by the satellite
services segment, with satellite
broadband and earth observation
revenues both up by 10% over the
previous year.
CREATION
14
MANAGEMENT
18
DISTRIBUTION
| JULY 2016
22
Digital transformation
is shaping the future
by shawn liew
SINGAPORE – Digital transformation is irrevocably altering how
we interact with one another, how
business is conducted, and perhaps
most critically, how consumer behaviour is shaped.
Technological advancements
today are exponential, and literally everything and everyone are
connected, said Gerd Leonhard,
futurist, advisor, author and filmmaker.
Dubbed as “one of the leading media futurists in the world”,
Leonhard presented a Visionary
Address at last month’s Broadcast
Asia2016 and CommunicAsia2016.
For the broadcast and media
industries, a new age of “broadbanding” has arrived. He explained:
“What we are seeing today is a
convergence of broadband with
traditional broadcasting.
“Broadcast and broadband are
❝Broadcast and
broadband are coming
together to create overthe-top (OTT) and live,
on-demand content.❞
— Gerd Leonhard,
Futurist, Advisor, Author
and Filmmaker
coming together to create overthe-top (OTT) and live, on-demand
content.”
Along with this convergence
comes more control for today’s
discerning consumers.
“The idea of being able to control consumer behaviour is ending,”
said Leonhard, citing the example of
the music industry, where content
today is “very cheap”, bordering on
being free. “The music industry is
not selling the music anymore, it is
selling the experiences surrounding
the music,” he explained.
The same scenario is beginning
to apply for movies and TV shows,
suggested Leonhard. “When you
have potentially six billion people
connected to the Internet, the cost
of content will be very, very low.
“The price point per unit will
become cheaper and cheaper.”
However, he warned that one
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X-PLATFORM
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ISSUE 6
24
Mastering the art of haiku on NHK
World.
Immerse
yourself in
Japanese poetry
TOKYO – NHK World is broadcasting Haiku Masters for the global audience. An interactive programme,
it is currently featuring Photo
Haiku, a combination of an English
three-line poem and a photograph.
Haiku is a traditional form of
Japanese poetry, where each haiku
consists of three lines. The first
and last lines of a haiku have five
syllables, while the middle line has
seven syllables.
Each episode is set in a region
of Japan that has particular haiku
associations. For instance, two
episodes are filmed in Matsuyama,
Ehime Prefecture, on the western
part of Japan, a locale that has
given birth to many modern haiku
poets, including Shiki Masaoka and
Kyoshi Takahama.
‘Go with the flow and embrace emerging technologies’
SINGAPORE – The winds of change are sweeping through the broadcast and media industries.
Are traditional broadcasters able to withstand
the impending storm created by digital disruption — a tsunami that will flatten the landscape
and bring in its wake a media war involving not
only telcos but also on-demand video service
providers such as Netflix?
What can broadcasters do to brace them-
selves against the turbulence that will change
the face of broadcasting forever?
The advice from three systems integrators
interviewed at BroadcastAsia2016 is ‘to go with
the flow and embrace emerging technologies’.
Embracing new technologies and innovations will be a positive first step forward, said
Aale Raza, managing director of systems integrator Whiteway Systems.
“It is high time the industry embraces HDR.
“The industry has been talking about resolutions for a long time — from SD to HD and
now to 4K/Ultra HD (UHD) — while neglecting
aspects such as colour gamut and high dynamic
range (HDR),” said Raza, adding that organisations such as the Asia-Pacific Broadcasting Union
(ABU) should push hard for standardisation for
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